Sherman Dorn

"Ther" Florida State University

"He's Winnie-ther-Pooh. Don't you know what 'ther' means?"
"Ah, yes, now I do," I said quickly; and I hope you do too, because it is all the explanation you are going to get.
--A. A. Milne, Winnie-the-Pooh

Apparently, Florida State University's administrators are going ther route of adding ther definite article to ther university's name, in a vain hope that definite articles do anything for image. (Hat tip.)

Second thought: Maybe this would have been more interesting if ther administrators had put "the" in the middle of ther name. Imagine, if you will,

• Florida State the University
• Ohio State the University
• Johns Hopkins the University
• State University of New York the Press

I'm not sure that's an improvement, but at least it has ther advantage of making you think a bit.